Google is not a place where you only search for content. An image can be important both as an addition to text materials, and as an end in itself. How to ensure better visibility of graphics on your website? Is it worth doing this?
This is the first question worth asking. The answer is yes, although it should be emphasized right away that this is not always the step that should be taken first.
Often these will be situations when someone will be looking for a picture to insert into a meme. On the other hand, some people are looking for inspiration for shopping (for example, in clothes or jewelry) in this way. These are two extremes, but there are many other possibilities in between. And we should not forget that graphics are often included in the overall search results.
There are several methods that can be used to improve image search results. It is worth making sure that the content of the image simply corresponds to the intentions of the seeker. Firstly, Google (and not only Google) is recognizing visual content more and more effectively, and secondly, Internet users can already find out from the thumbnail whether this result can be interesting to them. However, ignoring this element, it is worth mentioning the following factors:
Изображение может иметь значение и как дополнение к текстовым материалам, и как самоцель.